Kerouac

 

 We are organizing an album fundraiser for the JPKALLIO.COM's first album, so we can go back to the studio. The night will take place in the Thomas House, this Friday the 4th of May 2012. Doors 8pm and Adm €5. On the night obviously JPKALLIO.COM will do a set, but also we got few bands to help us out:-). On the bill we have our drummer Sebastians another band Down the river, who are going to kick off the night, also we have Kerouac, who have been making noise in the Irish underground lately. I sat down for a chat with Kerouac's bass player Keith O'Neill, who also takes care most of the promotion duties in the band and I realized we had more in common than we thought, when it comes to the music business.

  J.P. First of all big thank you Keith for taking the time to talk to us. Could you tell me a bit about your background in music?

Keith Back ground in music... I started playing guitar when I was twelve. Guitar is my main instrument.
I wen't to Ballyfermot college studying guitar in the music course. That's where I met the lads. So went in as a guitar player and came out as a bass player! Amazing stuff. But guitar is still my main instrument. I do lot of acoustic instrumental music. So that would be me in music, between that and metal. I play bit of drums as well. One of the first bands I was in was a Nirvana covers band where I played drums when I was fifteen.


J.P. So let's talk about Kerouac a bit. I've seen the band live few times now and I was delighted that you agreed to play with us in the Thomas house this Friday. How did the band get started?

Keith No worries, we were delighted to be asked. We met up in the college in 2002. There was another bass player in the band before I started. He left the college after the first year, so they were looking for a bass player for the second year. So I said I'll play bass. I was playing guitar with lot of other people in the college, but the D C D chord thing just does not do it for me. I am delighted I came out of college with Richie ( Mason, drums) and Aaron (Gaffey, vox and guitar). When we left the college we did not do much for few years. We were occasionally jamming in Kilkenny where I am from, Richie was in Cork and Aaron in Dublin. So we rehearsed in a mate of mines house in Kilkenny. We did about six gigs in four years. That's the way it went until about two years a go when Richie moved back to Dublin and we've gone full belt at it since then.


J.P. You've done some quite big gigs in the past and seem to be gigging a lot. Any highlights you'd like to mention?

Keith Germany obviously. That was brilliant. We entered the Emergenza battle of the bands that goes on in eighteen different countries. We entered 2004 and didn't get out of the first round and then entered again last year and ended up winning it! So they flew us out to Germany for five days to play at a three day festival. It was nice as there were only two stages, the main stage and the second stage and we were on on the second stage on Saturday. It was really good, some amazing bands, as I said it went on in eighteen countries so we got to see lot of bands. It was 35000 people at the festival. Iggy Pop was on on the first night. Some energy for his age! It was cool, we did the gig and then we could just sit in the back stage and drink free beer. Yeah, we'll remember that one for a while.
  We are doing the Ballymurphy fringe festival this summer. It is kind of the only festival in Ireland we could get in to. We seem to be too heavy for lot of the festivals, but then not heavy enough for the Metal festivals. But sure, what can you do?




J.P. Yeah, it's tough. It seems so many bands put so much effort in trying to get to play at festivals, makes me wonder if they could use that energy on something else.

Keith Yeah, the usual answer you are going to get, even though there are over 200 festivals in Ireland, is thanks but no thanks. It still seems to be all Indie stuff they are looking for.

J.P. I think that is a bubble that is about to burst.

Keith Yeah, me too. Somethings got to give, it's gone stale...

J.P. Tell me about it... But as always, it takes time before the mainstream catches on to whats brewing in the underground.

Keith That's it. Some amazing bands out there around Ireland!


J.P. One of the reasons I wanted to talk to you was because I know you do most of the booking and promotional work for the band. What advice would you have for any new bands on how to get out gigging?

Keith Unfortunately I have to say that Facebook is a handy tool to have in your artillery. I do lot of bookings through Facebook. I have all the pubs we play in added up on my Facebook. So anytime a gig comes up the venue post it up and it says support to be established. So I'll email them and ask if there is any chance on getting in that. There are lot of gigs going on around Dublin and you can get in on support. Which is good. You get to meet other people, meet other bands, get to know them and maybe get to play with them later. And when you do put on your own gig, you'll actually get in couple people. I Kind of approach it like that.

J.P. What's your take on the battle of the bands?

Keith We have entered couple of them, but I kind of do it to get the name out there. When you go to play at these things, there is a mixture of lot of people there. So you have lot of people seeing you play. We did the Hard rock rising one. That was to support Bruce Springsteen. We got to the final on it. And they had some influential people in the jury. It could have taken us long time to get these guys to come see us play live. And even we did not win it, which we knew we would not as Kerouac would be just too heavy to support Bruce Springsteen, we got lot of good contacts out of it. Take it as a gig. And if you do well, you get through the first, second or even third round, that's three gigs in few months. You are going to end up meeting promoters, sound engineers, the bar staff, the people that book the gigs. I think its a great way to get the name out there.


J.P. You guys have very professional live show. While playing at many band nights you get to see many bands at all levels. Would you have any tips for young bands on how to improve their live show, or is there any mistakes you see bands do regularly?

Keith I think being very well practiced is one. For band to come across professional you need to be well rehearsed, you can't keep making mistakes. It kind of puts the audience off a bit. Your songs need to be tight and structured well. So I would say practice! If we were practicing new song, we could end up jamming the same riff for a half an hour, taking it to different places and seeing what happens. So I would say be well practiced and have fun with it. Go mad on stage! After doing lot of live shows, you do get comfortable in your spot and you start putting across a good confident live show.


J.P. We all know this is expensive business to be in, no getting away from that. If you wan't to take the music seriously, you need to invest in to it as well. What is your take on this and how would you prioritize it?

Keith Get a CD with three songs sounding very good and get a website. You need a website! We have played with lots of bands and if you would put a list of 20 bands on front of me, I'd say maybe three of them would have website. I am the administrator of our website. We got a friend in IT to set it up for us for few hundred instead of eight hundred by a professional web designer. We use Wordpress on our site. It's amazing! It took me three weeks to figure it all out, but once you have it done it looks well and come across professionally.


J.P. Hallelujah! I'm glad I am not the only one saying that :-D. It seems to be a big step for any Dublin based band to get to play outside Dublin. How important do you think this is and how do you guys go about it?

Keith Find out the venues that play your kind of music. There are some cracking venues up and down the country that are looking your kind of music. We've done Waterford, Wexford, Cork, Kilkenny, Galway. Some great venues out there. It is always good to play to new audience. And it is good idea to play with maybe two local bands. For the music we do, there is only few bars in Dublin, so it is nice to get out and play somewhere else once and a while.


J.P. It still seems to be most bands dream getting signed. Do you think up and coming band should still try to get signed, or should they work on making their own record?

Keith I'd say work on making your own record. Send it off by all means, but concentrate on building a bit of a fan base, so if the record company comes along you can show you have something to offer. But you need a good sounding recording. There is so many people out there who want to do it, so you need to stand out. It needs to be done right!


J.P. I like to put lot of emphasis on playing a live show when it comes to our band. Would you have any other promotional tips or recommendations?

Keith CD, Website, Facebook and a video. People like to see what they are listening to, even if it's a collage of pictures put together in Movie maker. Videos are great promotional tools.


J.P. So what are the future plans for Kerouac

Keith The plans are to get the E.P. finished in the next few weeks, then get it mastered. Book lot more gigs, even though we have had a busy year so far. we did about 30 gigs last year, and we have already booked 30 gigs this year and its only May! So get out and play lots of gigs and promote the E.P.


J.P. Once again, big thanks for your time and just to wrap up, what should people expect from Kerouac this Friday night?

Keith To get your ass kicked! Expect loud, heavy, smelly, riff based, energetic madness. Any time we go to do a gig, it's 110%. I'm really looking forward to it  now. It's been a while we played in the Thomas House and its a good spot! So see you on Friday night!

www.kerouac.ie
www.facebook.com/kerouacmusic

Rock n' Roll road house show
JPKALLIO.COM
Kerouac
Down the river
In the basement of the Thomas house this Friday the 4th of May 2012.
Doors 8pm  Adm €5

Musician in the twenty first century

Part 65

   It is funny how the modern age has changed the life of a musician. I am talking here about independent musician, the working musician. We depend on things like smart phone, our laptops, internet, wifi, 3G... I got thinking about this after for one day I lost all my phone numbers, notes, pictures and music on my mobile phone. Luckily I had backed up everything on my laptop, but I could not restore any of it until the next day. That one day made me realize how dependent we are on all this modern technology, that simply was not available to us twenty years a go.
  I think for me it was about 14 years a go when I set up my first Email account, and the thought of finding a concert through internet first dawned to me. Now it seems to be the first port of call for almost everything. But the potential of it all still surprises me from time to time. And I must admit I am still surprised how personal in its very sterile nature it has become. Now I am mainly talking about internet for music business here. As an example, when I first came aware of YouTube, I saw it as a great way for a band to represent a video of them selves. I assumed it should be a high quality video of professional quality. Of course if your video is of a high standard it helps, but the real potential seemed to dawn to me when I added more personal short videos of the bands every day life. This is something that I also have find hard to explain to others in the past. Sometimes it is better to do a quick video of something simple and mundane, than wait until you release your master piece that you will take you months or even years to complete. Share something simple. But keep it honest, be your self and people will see this. It is this honesty that makes you easier to relate to, more real. Of course if the part of your bands image is your stage character, you could make videos of your self in that character as well, but my opinion is that it is easier to be your self than put on an act and keep it consistent. This really is one of the many tools that make this an interesting time to be an independent musician. But don't get fooled here. It is not a mater of posting few videos on YouTube and next you become an over night success. We hear stories like these, but there are only hand full of them, and every one would like to think it is so easy. What it comes down to at the end of the day is numbers. The more videos you have, the bigger chance there is that one of them will be the one that gets picked up by the general public and shoots through the mass of videos out there. But if not, even hand full of views on loads of videos ads to a nice number. And don't for get the age old wisdom, at the end of the day, if your music is not good enough, the chances of you making it are slim.
   But let me just challenge you with this. For the next ten weeks, make ten videos, post them on your YouTube channel and share them on Facebook, twitter etc. And they don't need to be the best videos in the world, even half decent camera phone will do. I bet you will be surprised of the reception you will get from these videos, and you might even be inspired to make more. For an example, check out JPKALLIO.COM's YouTube channel at: http://www.youtube.com/jpkallio. And don't forget to have fun while you do this:-)
 
   J.P.

On a shoestring project part 37

  As you know from last week’s blog, life as a musician has its ups and downs. This week we have some great news! Jpkallio.com was selected as the wild card in the King Kong club! So we are performing at this months Semi-finals in the Village on Thursday the 19th of May. As you might know from the last time, it is the band with loudest claps, wildest cheers and craziest fans that gets to the final. They have an Empire state shaped Clap O Meter that measures the volume of the cheers for every band at the end of the night; it's pretty cool looking apparatus!

Also the upstairs venue at the Village is a brilliant, great sound system, amazing lights. It’s going to be one cracker of a night, and we need you there to support us. Here is a link to the event on Facebook https://www.facebook.com/event.php?eid=160127527383064
You can select your friends to invite to it, if you are on Facebook and we would really appreciate if you could do so :-)
  The next bit of good news is: jpkallio.com has a new video out! And boy we are proud of this one ;-) Check it out!


  The video is once again a DIY production, our favourite kind of production ;-) I built the set, Qra set up the camera and we just went for it. And I can tell you; those guitar heroe games have not a patch on the entertainment value we got out of it! Then Qra edited the video and we were ready to go. Once again I am trying to make few points here: first videos don't need to cost an arm and a leg. Second: the promotional value of cleverly shot good looking video is priceless!
  So we hope you will enjoy this video, and share it with as many friends as you can. I was talking to a friend of mine last week online. And he asked when we will be on tour in Europe. Well I told him that it is way too early for that! We need to build some following first online. It comes down to the same thing; the value of the band is how many people they can bring to a venue. So if you are reading this outside Dublin and would like to see us play live, you can do us a favour and share this video with as many of your friends in your area as possible, so that when we eventually approach a venue, we can say: look, we have had ex amount of views from your area on our YouTube video.
These really are some of the great tools of the modern music business. Most social media sites offer you statistics and analytics that if used correctly can be valuable tools.
  And how about last week? As you know, Qra was in a bad way with his back, but we still had some concerts... So Krystian Mazur stepped in. And he did unbelievable job, considering he had a 24 hour notice to the first concert!

Krystian on our way to Leixlip

The Wednesday night in the Pint was quiet, I think most people were either broke or partied out after two bank holiday weekends on the row, but this kind of suited us fine as Krystian got to run through the set without too much pressure. On Thursday we were in the Arthurs bar in Leixlip. This was a great night! It is so nice to play at a band night when all the other bands are just nice people, no egos ;-) We were first on and Krystian really stepped up to the task! We made loads of new friends.

The second band of the night was 9thlife, a melodic metal band rocking it hard! The have been taking a bit of a break from gigging due to some line up changes, but this was their comeback gig, and boy was it good! No signs of rustiness here. The last band on the night was The Lost Colours, young acoustic rock band. It is so great to see young guys who understand the business and treat it as such! These guys had some great rhythmic play and tight harmonies. Both of the bands, I am sure you will hear about in the future.

  Also we will be playing the basement of the Sweeney’s bar on the 25th of May in the Juke Box night, so if you can't make it to the King Kong, then see you in the Sweeney’s. But sure, why not come to both :-)
Talk to you more next week. Oh yeah and almost forgot to tell you, Qra's feeling better and will be with us next week in the King Kong!
J.P.

On a shoestring project part 32

This week I'll do this other way around. First of all, jpkallio.com will be taking part in the King kong club in the Village on Wexford street on Monday the 11th of April. To get an idea what’s going on, on the night, this is in the words of the organizers:

"Dublin's Biggest and best, Live Musical Gameshow!
The one band that gets the most claps at the end of the night goes on to the next level for the big prizes. Judged By our Fabulous Replica of The Empire State Building.... CLAP O METRE!
Prizes include festival slots at Vantatastival, KnockanStockan, Life Festival, N.P.L.D festival, Temple House Festival, Support The Hot Sprockets at there album Launch.
It is free entrance and free for bands to enter...
Beer 3 and 4 euro..
Each band is also video recorded and put onto our YouTube space; (check it out when you get the chance, to get a feel of the night...)
Each band is interviewed and recorded live for our Radio Show on RTE 2 XM."

So we need all you in there to support us :-)

Also big thank you to every one who came in last Thursday to Captain Americas - It was a great night :-) And we have some photos and Video up here again. I also started to document our 100 concert challenge on its own page. I am sure it will be almost impossible to get video and photos from all of the 100 concerts, but we will do our best :-)

That’s the updates for this week, and now to the meat and veg. As you know I have been talking a bit about the band promotion. I actually think radio is going through changes as much as the most of the music business. I personally was never a big fan of radio. I was always very picky about my music, and mainstream radio very rarely had any music that would get me exited. But I do understand the importance of it and lots of my friends regularly listen to radio (Tomek is a fan of Radio nova here in Dublin). To get to any radios play list is very tough for independent artists. And you can feel like throwing money down the drain by sending CDs to radio station and not even knowing if any one opens the envelope... And here is few points I would like to make. If you record, produce reliance and promote your own CD, then you basically are an independent record label. And small labels relay need to keep their spending to minimum. So I would not just send CD to a random Radio stations, let alone 100 of them. If you want to go after some radio play, research the radio shows that might play your music. Make sure your music would suit their play list, again no Reggae to Death metal stations, and vice verse. Then it is time to make contact. Drop an Email, polite one; no one likes a smart ass, or a big ego. I have dealt with lot of people in radio over the years and my personal experience is this: Most people in radio are music fans, they might not like your music, but some one will. And yeah, in big commercial station money talks, record companies and radio stations have relationship and for a reason. Radio makes its money from advertising, and they only can sell add slots if they have the listeners. And it is no brainer to figure out that what's on top of the charts got there for a reason, because people bought the tracks. So yeah, as annoying as it might seem, it all comes down to business. But I do believe that small indie or internet radio station that actually likes your music is worth a lot more, than your track played once in any of the main stations. So dig deep, look for specialised radio shows that suits your music.

The next thing to look at is all the different types of internet radio. They can go from online pod cast to sites like last.fm. I would recommend checking out Jango, It is a payed service but you get some free plays when you first join. Also there are lots of companies offering to distribute your music to stations for a fee. To me this comes down to control. If the company offer a “world wide” service, how do you really know what got played? I have opted for a service, that I will test drive for the next 3 months. Of course I am hoping to get radio play for us, but also to review the service. So as you know, there are lots of companies looking for your hard earned money, so let’s see if we can make sense of them as well. I'll let you know all the details of this service and how it works in the following weeks.

I have mentioned in the past about the importance of an email list. On our last concert we had a simple A4 signup form, and this proved to be very successful. Try it out :-)

And one more thing. After the success of our first video, we would like to make a new one. We are bit short on ideas at the moment, so we would like to hear from you what you think it should be like. Here is the song , so get scripting, or just even small ideas, we'd love to hear them all:-)

Everybody dies by jpkallio.com

Talk to you more next week.
J.P.