If you were to do one thing in 2012 for your band, I would sign up for RoadRunners Sign Me To web site: http://signmeto.roadrunnerrecords.com/. Now that is assuming your band is rock, punk, metal or otherwise on the harder side of things. This really is a great promotional tool if your band is ready take things to the next level. And if not, you might learn more than you bargained for. This is not just another social media site where you post stuff and start spamming every one else, but quite cleverly it is a music web site, where you get what you give:-) What I do like about it is that from time to time I see bands trying to use the site like the other social media sites, but the community on the site sets them straight very fast. The way it works is you first need to sign up as a scout. As a scout you write reviews and and rate other bands music. Then you get to open your artist page, where you can upload up to three songs, upload handful of photos and bio. You can also embed few videos.
To me the best part here is that sure you can get your friends to sign up and review you, but that wont get you far. RoadRunner have developed a very clever point system, where all your actions on the site, combined with other peoples reviews and ratings count for charts. You have daily, weekly and over all. There are three categories, Metal, rock and alternative. You can find out more info on how the charts work and other info here: http://signmeto.roadrunnerrecords.com/help
So for you to get reviewed, you need to do the same. For me this has been a great experience as I got to hear some great bands:-) The musical talent on the site is unreal! Also many bands have made contacts for gig swapping and so on. I suppose the ultimate idea is that RoadRunner would sign you, but also other record companies have come to this site to look for acts:-). But I think if you want an A&R scout from RoadRunner to hear your demo, this site is by far the best bet. But it does take some work. And in the process a lot of people will get to hear your tracks and your bands name will get around. It is all about networking in this business and this is a great place to do it on line. So if you were to sign up for one website this year, let it be this one. You'll thank me later;-)
Check out JPKALLIO.COM at SMT: http://signmeto.roadrunnerrecords.com/artists/jpkalliocom
Also you can find our good friends SKETCH! in there at: http://signmeto.roadrunnerrecords.com/artists/sketch
Now on a quick side note, as some of you know, what I jokingly call my “day job” band Sliotar has a new album coming out next week. Sliotar, even though it is a folk music band, really embraces the DIY music business to extreme. We Do all our own promotion, websites, record and release albums, book tours and most of all, tour a lot. We have an album launch in the Porterhouse in Dublin, on Wednesday the 25th of January and you are all welcome:-). Now hope you have great week, and I will talk to you more next week.
J.P.
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