Are the days of promoting your band on the Facebook gone?

Part 95

  Why is it that every time you come across some great promotional tool, service, company etc. Eventually there comes a time at the end of the story when they ask for your credit card details? I am not saying you can buy your self a career, but you most certainly can buy your self a small bit of fame, if you wish to do so. Then we have the great promotional tools like the Facebook. But hold on, once again they changed something... If you have a band profile on Facebook, you have under every post a number that represents how many people your post has reached and a percentage of how many that is from your total fans. On average on posts that posted in the past month or so, the reach is around 19%. Once the post is up for longer time, I am happy if it reaches 40% in a month. So not so good news for the next show you are putting on. Seems like you got to go back to the good old fashioned posters... Unless people not only like your band page, but also subscribe to your news feed, most of them wont see your posts... Why is this? Well it comes down to the same thing, they are hoping to get your credit card details. Beside the reach figure there is a promote drop down menu, that promises to reach about 1500 of your fans for €5. That is if you have 1500 fans and I am still wondering what happens to your money if you don't... So yeah, here is the bad news, Facebook as it is right now, does not work as a free promotional tool. What bugs me even more is the fact that once again they decided to do this without letting us know and in the shadow of the company entering the stock market. Seven months ago it was very easy for me to reach about two to three hundred people a day with this blog, but just due to a small change in the Facebook, those days are gone. And I can only imagine how many bands put on shows, posted it on Facebook, and their fans actually never heard about it until long after the show.

  So here we go, if you are reading this blog, you have been warned! And once again we go back to the old truth, you need your website and your mailing list. No social media site is going to ever replace these tools.

     J.P.